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20
BUSINESS CHICKS latte magazine
COVERSTORY
AussieBum:
AussieBum has become synonymous with quality
men's swimwear and underwear in a matter of years, and founder
Sean Ashby, who started his business from the corner of his lounge
room, is adamant to keep things local... and decidedly DIY. Not only
does his warehouse in Sydney's inner west feature a photographic
studio where Ashby personally shoots all his products, he and his
"pickers and packers" can shed 2000 orders within hours. While
many clothing manufacturers are taking production offshore to
increase profits, 42 year old Ashby says he plans to keep his
production local. And this year the internet-based company is on
target to turn over more than $20 million, and can proudly boast
stockists in London's Selfridges and Harvey Nichols, Printemps and
Galeries Lafayette in Paris, and KaDeWe in Berlin.
Wheels & DollBaby:
Melanie Greensmith opened her now-
famed Sydney Wheels & DollBaby boutique in 1987, on the hip-strip
that is Crown Street, Darlinghurst. In the beginning, she sold
sought-after US and UK clothing imports as well as her own
collection; but it was her designs that attracted more attention...
and the Wheels and DollBaby label took off. With the label's
catchcry "clothes to snare a millionaire", star clients have included
the Rolling Stones, Bob Dylan, the Divinyls and INXS, with Michael
Jackson one of the first celebrity customers. The brands' signature
dresses, corsets, and embellished tees have found fans in Katy
Perry, Pamela Anderson and Dita Von Teese with the brand doing
big business in its Perth store, and stockists including UK, US, and
New Zealand boutiques.
We don
't follow
any mo
re; we'v
e real-
ly paved
our ow
n road,
especia
lly as ou
r
climate
is so d
ifferent
from a
nywher
e
else. Th
e fact t
hat we
have Au
stralian
designe
rs work
ing all a
round t
he worl
d
is really
a credi
t to us.
Austra
lian fas
h-
ion has
really g
rown up
."
It's this
real app
roach to
the bus
iness of
fashion
that has
no doub
t kept W
alsh and
his agen
cy at th
e top of
their ga
me, eve
n
during t
ougher e
conomic
conditio
ns.
"Our industry
is changing
constantly;
we've been
through
the ups
and downs
of the economy
over the
past 30
years. In
this particular
instance,
where it's
been
a pretty
intense
and widespread
tight-
ening of
money,
it does
filter through
to
us very
quickly.
But research
has shown
that retailers
who continue
advertising
throughout
this kind
of period
do well,
whereas
those who
shut down
entirely
usually falter."
While l
atest A
BS stat
istics, f
rom the
June 2
009 Re
tail Tra
de repo
rt, stat
e
that "it
is not p
ossible
to deter
mine th
e
trend...
throug
h the p
eriod af
fected b
y
the Gov
ernmen
t's stimu
lus pack
ages and
other in
fluences
associa
ted wit
h globa
l
econom
ic cond
itions",
the re
port do
es
reveal t
hat in th
e June q
uarter 2
009, all
states (
except N
T) had a
n increa
se in re-
tail vol
umes, w
ith the
largest
increase
in the c
lothing
and sof
t good
retailin
g
sector.
What re
cession
?
L
Samantha Wills:
Turning down a career as an international
model, Samantha Wills instead chose to follow her passion for all
things accessories by starting her own company at the age of 21.
Samantha Wills Pty Ltd now has three trading brands under its
growing umbrella and as the sole owner, the now 27 year old
Samantha's net worth is estimated at over $7 million dollars. And she
could indulge in some serious name-dropping, with her jewellery
aficionados including Nicole Richie, Pink and Jennifer Hawkins. Wills
also released an extravagant accessories line last year called
SAAROPA.
A few leading Australian
fashion exporters
>>>