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MY WAY
october/november 2008
13
W
hen Carla Zampatti arrived in
Australia as an eight-year-old
child, she couldn't possibly
have known how successful
she would become as a
designer and businesswoman, but her passion
for fashion was already taking hold.
"I played around with designs for my dolls and
friends," Zampatti recalls. "In the beginning,
they were pretty terrible."
Her fi rst job was with a Sydney clothing
manufacturer. There, Zampatti says she was not
only granted the opportunity to learn the rag
trade, she was able to test her fi rst designs on
the market before branching out on her own.
"You have to learn about the business you're
going into ­ working for someone else can help
you to achieve your success faster than if you try
to discover it by yourself," she says. "But there it
was just tops and shirts and his market was a bit
more conservative than I wanted to be ­ I had
this dream of how I wanted women to look."
She also had dreams beyond being a
dressmaker. To her, that was not going to allow
her to create a successful business, but, by
having cutters and makers, she knew she could
increase the volume of what was produced and
sell to more people.
"Coming from a war-torn country, as Italy
was at the time, makes you very practical, and
I applied that logic to what I was doing
in business ­ not to overspend, to make sure
I got paid, to make sure I paid my bills and that
I didn't have too many overheads."
Zampatti says she loved being involved in the
fashion world, particularly when success started
to come her way.
"I remember driving past Grace Bros in Bondi
Junction when one of my fi rst outfi ts was in one
of the windows ­ it was really very exciting. But
the reality was that I had worked so hard."
Initially, she was the sole employee of the
company, which meant cutting and making
the samples and orders to deadline, as well as
everything else involved in getting a business off
the ground. "Sometimes there was no time to
sleep," she says.
Her husband joined her in the business, but
when they later split Zampatti sold him her
share and started another business, this time as
a single mother. "It was really hard work and
challenging but nonetheless exciting," she says.
"There were very few people at that time you
could look to as examples, but I had some very
good friends and employees around me who
helped me through that time."
Now, not only is Zampatti one of Australia's
most successful fashion designers, she is
chairman of SBS and on the boards of the
Westfi eld Group and McDonald's Australia. One
of the more unusual honours bestowed on
her, along with other designers, such as
Collette Dinnigan and Akira Isogawa, was
in 2005 in the form of a commemorative
postage stamp. "A lot of amazing things have
happened in my life that are really quite lovely
and really unexpected," Zampatti says.
The offer to head up SBS was one of those
unexpected things and Zampatti says she took
her time thinking about what kind of contribution
she could make. She says she soon realised
being chairman was not about making television
programs but about making sure the business
did well. She also discovered her business and
the broadcasting business had a lot in common.
"Well-run businesses have a link ­ enthusiastic,
effective and talented people," she says. "It's
amazing what you can do with a can-do attitude."
Building good relationships with everyone
involved in a business can create miracles, she
says, whether they be staff, suppliers or sub-
contractors. It's easy to build good relationships
with dedicated, motivated people, so that's
exactly the type she tries to have around her.
One of the ways she achieves this is by giving
opportunities to young people who show
promise, regardless of their qualifi cations.
"If someone really wants to go places, I help
them," she says.
Zampatti's daughters, Bianca and Allegra, now
work in the Zampatti business, one designing
and the other working on the strategic planning
for the business.
"I love what I do," Zampatti says. "The brand
has retained a youthfulness, despite me being
there for a long time, and it has a standard
and quality and variability and usability that is
probably its biggest strength ­ people who buy
my label keep the clothes for a long time and
come back for more."
L
1
Hard work. Work
at something you really
love. You'll become
better and better at it
because you love doing
it so much.
2
If you can, avoid
going into partnership
in business, because
it can get complicated.
3
Be open to
opportunities. Don't
say no too quickly.
Try to fi nd a way to make
it work for you. Don't
rush in. Even if it's a big
stretch, have a try.
Stretching is wonderful.
4
A positive attitude
is infectious.
5
People are very
important. Value the
people around you.
5
"A lot of amazing
things have happened
in my life that
are really quite
lovely and really
unexpected."
Carla's tips
for success
The signature style of Carla Zampatti's
Spring 2008 collection.