ia in 1974, she was only 15 years
old and her wildest dreams could
citing arrival in Australia was soon traumatised
by a life-shaping ordeal. Sue was physically
beaten on the school bus after only three days
of arriving in Australia all because she could
not speak English. Even though an event like
this would scare many young women, Sue felt
it only made her stronger. "It definitely helped
me develop the tenacity you need to make an
idea a business reality," explains Sue.
loving home for her family who now included
three young daughters. One of her daughters,
Natalie, was an aspiring model and was having
trouble removing her unwanted hair due to her
sensitive skin. Determined to help her daughter,
Sue struggled to find a suitable product in the
market that was gentle, natural and effective. So
she turned to her Syrian heritage for help. "In
Syria, I remember my mother and grandmother