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this way up
I
t's no secret that we're in the throws of
a global economic downturn. I've just at-
tended a conference in Singapore with a
bunch of entrepreneurs from around the
world. The thing I love about entrepreneurs
is their optimism. They see everything as an
opportunity and act nimbly to find new ways
of doing things when faced with a challenge
that others find difficult. The best part is that
they mostly achieve this with a sense of fun
and a smile on their faces, genuinely relishing
this latest test of their strength and courage.
While the entrepreneurs and business people
I spoke with are all optimistic and positive
about this time and recognise that it's just a
cycle, they're also well-informed and aware
that things need to change so they can adapt
to whatever new conditions land in their laps.
Whether you're an employee or a business
owner, the principles of coping in tough times
are the same. In the words of Anthony Robbins
"If you do what you've always done, you'll get
what you've always gotten". It goes without
saying that the strategies you employed when
the economic climate was buoyant probably
won't cut it in this market, so get creative with
ways you can protect your position at your
company, your client relationships, and your
market share.
I like Martin Grunstein's take on coping in
tough times. A professional speaker, Grunstein
encourages his audience to do one thing to
Emma Isaacs explores human
nature in tough economic times
and offers a few strategies for coping
tough
When the Going gets
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