dom; the freedom to be your own boss,
work your own hours and make your own
ate unlimited wealth and an extraordinary lifestyle.
In this world you are running your own business
within someone else's business.
we conquer but ourselves.'
ing out completely alone, the fact is that you are
your business - especially until or unless you have
staff. If you don't feel like getting out of bed one
day, the reality is your business will not run. Con-
quering yourself is far more important than the
journey itself.
forever on the `one-off treadmill'. Whereas, if you
open relationships and invest the extra time build-
ing meaningful foundations from the outset you
will fi nd your business grows and takes on a life of
its own in no time.
you have a whole army of business ambassa-
dors out there for you, advocating your service
above any other because you go out of your
way to look after them so well, even when there
is no deal being made at the time.
This approach makes you totally dependent on
new clients and extremely vulnerable to mar-
ket forces outside of your control. If economic
conditions change or a new competitor enters
the market you may well suddenly see your cus-
tomer pool shrink or even disappear.
stable database of loyal, repeat and referral cli-
ents because at the end of the day even if there
are fewer customers out there, there are always
some customers. It's your job to make sure that
you are the person of choice in such times of
increased pressure and competition.
termination and I guarantee there will be days
when you want to give up but the great rewards
will come if you choose to forge ahead and
keep going.