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BUSINESS CHICKS latte magazine
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THE HARD QUESTION
Penny Burke uncovers some excellent insights into the Gen Y
workforce, and some tips on what to watchout for.
T
he ageing population is having a dras-
tic effect worldwide on the availability
of workforce talent. Add to that a skills
shortage and an unreliable labour supply and
you have the makings of a global crisis. Some-
where between the corporate downsizing of
the 70s and 80s and the growing uncertainty
of the 90s, the natural order of work in the
life of a Gen Y (the four million Australians
born between 1980 and 1995) changed.
There now appears to be two distinct
groups forming in relation to Gen Y work
attitudes. They either want their work to
make a difference or feel that work makes no
difference at all.
It is inspiring to witness the number of Gen
Y who see work as an opportunity to make a
difference. Refreshingly, the quest for mean-
ing and desire is not just some youthful, self-
serving grandiose plan to save the world. This
is cold, hard, goal-setting underscored by the
logic that says: `If I'm going to be doing this
fi ve-days-a-week then it better
be worth something.'
For this segment of Gen Y,
work is a driving force in their
life, their `occupassion'. They
want to feel good about where
they work and know that
makes them feel good about
themselves.
They are extremely materi-
alistic, they want to climb the
dizzy heights of `careerdom',
and they want it now. The big issue for Aus-
tralia (and many other countries) is how to
manage their desires against what a country
our size can provide. I predict more Gen Ys
than ever will leave Australian shores to pur-
sue their dreams. The challenge will be to
bring them back! We don't have much future
as a knowledge nation if all our knowledge
resides elsewhere.
Then there is the growing number of Gen
Ys for whom work makes no difference to
their lives. They simply see work as a part of
their life, not the be all and end all. Given Aus-
tralia is now one of the least affordable hous-
ing markets in the world it is little wonder
that four in ten Gen Ys do not believe home
ownership is achievable. No mortgage will
mean much more freedom.
Whichever segment they fall into, there are
some universal truths that all Gen Y share
about the workplace. They know loyalty and
tenure of employment is dead and that the
rules of engagement have changed.
Ask a Gen Y how long they expect
to stay in their job now, and
their horizon is horrifyingly
close...
`To be honest, working for
over one year in the same job
sounds horrendous...'
So what does the work-
force of the future have in
store for us? On the down-
side, the skills shortage is
such that Gen Y can indulge
their fear of bore-
dom or stagnation
and simply move
on with no fear of
the consequences.
They have no loy-
alty and know they
can get another job
easily. They want it all,
they want it handed to
them on a silver platter,
and they want it now.
But there are as many
upsides to a talented, demanding generation
as there are downsides. What presents now
as unquenchable desire and ego may well
result in the future as some of the best CEOs
this country has ever seen. Sure, they may
be in your face ­ but treat them right and
they'll also be amongst the most commit-
ted, passionate, creative lateral thinkers in
your organisation.
L
Why Hire Gen Y?
For this segment of Gen Y,
work is a driving force in
their life, their `occupassion'.
They want to feel good about
where they work and know
that makes them feel good
about themselves.
Penny Burke
is the Director
of Employment
branding company
Future at Work
www.futureatwork.
com.au