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august/september 2008
13
G
illian Franklin launched The Heat
Group in 2000 with three staff. It
now employs 90 and distributes
cosmetic giants Max Factor, Covergirl,
Red Earth and Bourjois, among others.
"Our competitors are global giants like
Revlon and Maybelline but for the seven
or eight years we have been in business,
we have grown at a rate faster than the
market every year," Franklin says.
There is no question in her mind as to
why the company has done so well.
"We thought we would be a small busi-
ness for five to 10 years - we never antici-
pated this spectacular growth - but the key
to our success is the quality of our peo-
ple," Franklin says.
Looking after those people was a con-
scious decision from the start when the
mother of three abandoned a high flying
career heading up such heavyweights
as Revlon and Creative Brands to name
but two, in favour of launching her
own business.
"I had worked for corporations for a
long time and thought it was time to have
my own independent company to add my
own values and culture to," Franklin says.
Not only did she want to implement pol-
icies to support the wellbeing of her staff
and reward them for outstanding perform-
ance, she also wanted a work culture to
back up those policies.
For example, The Heat Group has of-
fered 12 weeks' paid maternity leave
since 2000 - a bold move back then.
"Companies thought I was crazy be-
cause it's such a big cost to a business
but we value staff retention and conti-
nuity and diversity," Franklin says.
Although large companies are increasing-
ly offering maternity leave these days, only 19
per cent of small to medium businesses do.
The Heat Group also offers New Baby
Week for male employees who want to be
there for their partner and newborn in those
early days.
All employees are entitled to income pro-
tection and life insurance included in their
salary package and anyone who stays more
than five years gets a 25 per cent boost to
their annual leave.
If all this wasn't enough, working hours are
flexible and every employee gets a lifestyle
weekend every fortnight where they get to
leave work at lunchtime on Friday. The idea is
that all the chores that would normally be done
over the weekend can be done that afternoon,
leaving the weekend open for fun and relaxa-
tion. The result? A refreshed employee ready to
5 Tips for success
1
The most critical thing is the quality
of your people. Respect and value them
and have a culture that embraces that.
2
Focus on cashflow. You can grow
a company and go broke by focusing
on profit and loss and forgetting about
the cash.
3
Embrace all stakeholders. Look at
everybody who influences your
business and can add value, from retail
customers and shareaholders to
suppliers and the media and work
closely with them. Use other people's
resources and ideas and value their
contribution.
4
Have a very specific goal that not
only has objectives but also clearly
defined tactics detailing responsibilities
and timelines. Share that with all
stakeholders so they understand how
they can contribute and that you are in
this together.
5
Make sure you're growing. If you
want to attract and retain the best
people, that can only come about
through growth.
get stuck into it on Monday morning.
"It comes back to business values,"
Franklin says. "Do you focus on the bottom
line or do you focus on innovative and caring
employees?"
Franklin is committed to fostering a work-
place that makes it OK for people to take
advantage of the family-friendly policies
on offer, something she says is still a major
problem elsewhere.
A lot of companies now offer family
leave, for example, which in theory allows
a working parent to take time off when
their child is sick.
"But 78 per cent of women still lie at work
if they have a sick child,'' Franklin says.
"That is a real slight on company culture
that people are not comfortable ringing and
saying they need to stay home and look after
their own child."
Franklin says there is still room for im-
provement at The Heat Group but her mission
is to grow to be the largest colour cosmetics
company in Australia and to attract and retain
the best people in the industry.
"When everyone tries to poach your
staff but nobody will leave, that's my goal,"
she says.
L
"We thought we'd be
a small business for
five to ten years ­ we
never anticipated this
spectacular growth"